We act correctly by managing entrusted resources responsibly and transparently, respecting others’ property (material honesty), clearly expressing what we think and believe (intellectual honesty), and behaving in accordance with the company’s principles, always mindful of the consequences of our actions (moral honesty).

We fulfill our commitments and, whenever possible, exceed them—seeking better ways of doing things and ensuring that our work contributes value to every process.

We integrate teams focused on shared objectives, combining talent and commitment with openness to diverse opinions, knowledge, and skills. Collaboration, respect, and mutual support are the foundation of our relationships.

Trust is the result of behavior aligned with Grupo Herdez values. It emerges from honesty, results orientation, and teamwork—it connects all three values and integrates them into a coherent and meaningful whole. This is reflected in the quality of the products and services we deliver, and consequently, in the perception our clients and consumers form of us.