Brands that accompany you throughout different moments of the day with practicality, quality, and trust.
Our presence around the world
Present in over 90% of Mexican households
Leaders in the U.S. in the categories of avocado products, mole, and homemade salsa
More than 20 countries outside Mexico enjoy our Mexican flavors
Market leaders in Central America in canned vegetables
+1,500 products across 3 temperature zones: ambient, refrigerated, and frozen
6 out of our 25+ brands rank #1 or #2 in market share within their category
Market share leader in Mexico in the following categories:
Our brands in Mexico
Aires de campo
Barilla
Blasón
Búfalo
Carlota
Señor Cactus
Del Fuerte
Doña María
Our brands in the United States
Búfalo
Chi-chi´s
Del Fuerte
Don Miguel
Doña María
Embasa
La Victoria
Wholly Guacamole
Distribution agreements
Betty Crocker
Cinnamon Toast Crunch
Fiber One
Haagen Dazs
Fruit by the Foot
Fruit Gushers
Fruit Roll-ups
Kikkoman
Our brands around the world
Herdez
Doña María
Del Fuerte
What are you craving today?
Surprise your family with easy and quick recipes on Hoy Toca.
Looking for a partner to take your business to the next level?
As a division of Grupo Herdez®, Herdez Food Service offers innovative solutions and services that empower you to stand out as the best in your industry.
The latest from our brands
Stay informed about the most relevant launches, innovations, and campaigns from the Grupo Herdez® brands. Discover how we continue to develop products that combine tradition, quality, and sustainability to reach your table.
06, 04, 2025
GRUPO HERDEZ ® Proposes: Listing and Distributing Grupo Nutrisa Shares to All Shareholders
Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (BMV: HERDEZ), hereby announces that on April 23, 2025, it will propose to its shareholders’ meeting, among other matters, the potential distribution of a dividend in kind.
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11, 02, 2025
Grupo Herdez® celebrates 4 years of being an Exceptional Company
For the fourth consecutive year, Grupo Herdez® is recognized for its good practices with a social dimension.
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Discover our recent launches
Crushed Tomatoes with Pasilla Chili – Del Fuerte®
The tomatoes used in this product are harvested at their optimal ripeness, ensuring robust flavor and perfect texture for any recipe. Crushed with a blend of garlic, onion, and pasilla chili, Del Fuerte® Crushed Tomatoes not only offer a delicious base for your dishes—they also add a unique flavor profile that elevates any culinary preparation.
Roasted Red Pepper Hummus – Libanius®
A Mediterranean-inspired spread made from chickpeas and tahini (sesame paste), featuring its characteristic flavor from the addition of dehydrated red pepper and chipotle in adobo. The result is a creamy, fresh, and intense blend.
A versatile food that can be enjoyed with pita bread, vegetables, or used as an ingredient in sandwiches and toast. High in protein, low in fat, and Kosher-certified.